The purpose of the restaurant Eguinoa is to build a polivalent space with a kitchen with two formats, one more informal and another one more of “picoteo” . Eguinoa is located in the Almagro neiborhood with a non stop schedule –from 10 to 2 a.m.– so that it is possible to have breakfast as well the first drink of the evening or lunch, afterwork or dinner. Also, it is a well decorated space distributed in two floors: one informal for breakfast, lunches or informal dinners or afterwork drinks and other more sophisticated to eat à la carte.
We have produced the corporate design of the restaurant, which includes – stationery, letters,, editorial piece, etc. The development of its identity is constructed with the intention of reinforce the main concept of the restaurant: the duality, drawing a connection between the formal and informal. For this reason, the generated logo, created through a series of resources produces a polyndrome effect associated to this dual concept.